Confidential · April 2026

DEFY

Defy Campus Ampang

Investment Opportunity

Available to select partners within the Defy ecosystem.
Not publicly offered.

The Vitality Economy

What is vitality?

The Vitality Economy spans fitness, wellness, nutrition, coaching, longevity, corporate health, and preventive medicine. It is larger than oil and gas or entertainment. Across Southeast Asia, 700 million people have no regional platform serving this space.

Defy is building the infrastructure for this economy. The model starts with coaches as the core supply. Coaches earn RM 8,000 to 14,000 per month. Communities form around them. Members train, recover, and stay consistent because they belong to something real.

The platform layers outward from coaching into group fitness, personal training, corporate programmes, events, education, consumer products, media, and fintech. AI-native infrastructure (DefyOS) compounds cross-vertical data into a proprietary moat. Shariah-compliant capital structure opens access to the USD 3.9 trillion Islamic finance market.

When coaches thrive, communities move.
When communities move, nations get stronger.

Nationwide Flagship

Why The Campus Ampang

The Campus Ampang is the former International School of Kuala Lumpur (est. 1976), reimagined as a lifestyle neighbourhood. Over 80 tenants across food, retail, sports, and culture. Football fields, swimming pools, basketball courts, and a community events space.

Defy is the vitality layer of The Campus. A close partnership, not a tenancy. The same coach-led, community-first philosophy. This is where the Defy model proves it can anchor a destination.

80+ tenants

Food, retail, wellness, culture

Heritage site, est. 1976

Originally ISKL, reimagined as a lifestyle village

Sports infrastructure

Football, swimming, basketball, padel

Ampang, KL

Heart of Kuala Lumpur's established residential belt

Capital Deployment

Use of Funds

RM 1,000,000 raised. Every ringgit accounted for.

Item	Amount
Fit-out	RM 350,000
Equipment	RM 200,000
Landlord deposits (refundable)	RM 150,000
Working capital	RM 100,000
Design work and approvals	RM 56,000
AV systems	RM 25,000
CCTV	RM 12,000
Buffer (contingency)	RM 107,000
Total	RM 1,000,000

71%

Build-out: fit-out, equipment, design, AV, CCTV

15%

Deposits: refundable at lease end

10%

Operations: working capital for ramp-up

11%
Buffer: contingency reserve held in SPV

Financial Forecast

Three-Year Projection

Based on audited financials from Defy Ventures Sdn Bhd (FY2025). Prepared conservatively.

	Year 1	Year 2	Year 3
Revenue	RM 2,158,217	RM 2,469,600	RM 2,593,080
EBITDA	RM 716,184	RM 859,944	RM 902,941
EBITDA margin	33%	35%	35%

Year 1 details the ramp-up. Revenue grows from RM 126,307 in Month 1 to RM 205,800 by Month 10 as membership, personal training, and advertising scale in phases.

Years 2 and 3 assume the stabilised run-rate holds flat (Year 2) with a conservative 5% growth applied in Year 3. No new revenue lines, no pricing increases, no capacity expansion assumed.

RM 2,479,069
Three-year cumulative EBITDA

Investor Terms

Option A: 24-Month Return

You invest

RM 1M

You receive back

RM 1.3M

1.3x your capital

Monthly repayment

RM 54,167

Starts Month 7

Equity kicker

10%

Perpetual

Months 1 to 6: Grace period

No payments. The centre ramps up, builds membership, fills classes, establishes the community.

Months 7 to 30: Repayment

24 monthly payments of RM 54,167. Full capital returned plus RM 300,000 profit.

Month 31 onwards: Your equity

You retain 10% ownership of the centre permanently. No further capital required. Based on stabilised performance, your annual share is approximately RM 86,000 per year, every year.

Investor Terms

Option B: 36-Month Return

You invest

RM 1M

You receive back

RM 1.5M

1.5x your capital

Monthly repayment

RM 41,667

Starts Month 7

Equity kicker

15%

Perpetual

Months 1 to 6: Grace period

No payments. The centre ramps up, builds membership, fills classes, establishes the community.

Months 7 to 42: Repayment

36 monthly payments of RM 41,667. Full capital returned plus RM 500,000 profit.

Month 43 onwards: Your equity

You retain 15% ownership of the centre permanently. No further capital required. Based on stabilised performance, your annual share is approximately RM 129,000 per year, every year.

Long-Term Upside

The Equity Kicker

Your return does not end at repayment.

Annual Dividend Yield

After full repayment, your equity stake earns a share of the centre's annual EBITDA. Paid as a dividend, recurring and growing as the centre matures.

~RM 86K/yr

10% stake

~RM 129K/yr

15% stake

Asset Appreciation

At a conservative 5x EBITDA multiple on RM 860,000 stabilised earnings, the implied asset value is RM 4,300,000.

~RM 430K

10% implied value

~RM 645K

15% implied value

Path to HoldCo

As Defy scales nationally, centre-level equity flips up into the group holding company at a future equity round. Your single-asset stake converts into group-level equity.

Equity flip-up

into Defy Universe Holdings (HoldCo)

You are early into the platform.

Protection

Investor Safeguards

Structured protection. Full transparency.

Live Investor Dashboard

Real-time access to centre performance: revenue, EBITDA, fill rates, membership growth. No waiting for monthly reports.

Charge over SPV Assets

Security interest over all physical assets within Defy Ventures Sdn Bhd: equipment, fit-out, AV systems.

Deposit Assignment

The RM 150,000 landlord deposit is pledged to investors. Refundable at lease end, a recoverable asset backing part of your capital.

DSCR Cash Sweep

If the debt service coverage ratio drops below 1.2x for two consecutive months, all distributable cash flows to debt service until it recovers.

All protections are structured within Defy Ventures Sdn Bhd, the ring-fenced SPV for Campus Ampang.

Leadership

The Team

Chairman

Khairy Jamaluddin

Former Minister of Health, Youth and Sports (Malaysia).

Cultural Founder

Datuk Remy Ishak

Actor, competitive athlete, cultural figure.

Founder and CEO

Saify Akhtar

15 years building national-scale systems in Malaysia. Launched the gig economy through Uber and Grab. Former Group CEO of a Main Market PLC. Built eJamin, digital infrastructure for government. Now building the operating system for vitality.

Chief Strategist

Dimishtra Sittampalam

Former Special Advisor to KJ across three ministerial roles. Policy, corporate strategy, deal origination.

The Opportunity

Next Steps

Confirm allocation

20% of your ticket size secures your position. Procurement has already started.

Term sheet execution

Formal terms agreed and signed between investor and Defy Ventures Sdn Bhd.

SPV documentation

Legal completion of the note and equity kicker structure within the SPV.

Drawdown and build

Remaining capital deployed against construction milestones.

Minimum allocation: RM 250,000. Terms scale accordingly. Speak with the founding team for details.